I was looking for articles on Glo HD when I stumbled on this article:
Looks like Kobo had thought about a colour e-reader, but decided it was not feasible.
If Kobo did produce a colour e-reader it bring something new the e-reader market and make them stand ahead of Amazon.
Quote:
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Why Kobo isn't making a colour ereader Kobo won't release an ereader with a colour screen until authors "start writing novels in colour" according to company president Michael Tamblyn. He said colour screens and interactive features would continue "on the tablet and app side", which now accounts for half of Kobo's business. .... Tamblyn said the last major innovative barrier for ereaders was waterproofing, which it achieved with the Kobo Aura H2O last year -- though omitted from the new Glo HD -- and that the company's focus was now on "usability and adoption". "Over the last three to four years ereaders haven't followed the tech adoption cycle," Tamblyn said. "Most of the people making the transition are 50 to 60 years old". Future innovations such as colour e-ink screens, may never arrive, although Tamblyn refused to rule them out completely. "Until they start writing novels in colour, I think we're alright," he said. Graphic novels, comics and children's books would remain on Kobo's smartphone and tablet apps. "Apps now account for half of the Kobo business," Tamblyn explained, referencing the company's reading apps for Android and iOS. "Colour screens and interaction will happen on tablet and app side". |
If Kobo did produce a colour e-reader it bring something new the e-reader market and make them stand ahead of Amazon.